We had a great meeting about the state of the event and portrait industry as we weather the economic downturn. I've always felt that professional photography for weddings, events, and portraiture has been a recession-proof industry. People are always getting married and celebrating life events, and new babies are born every day - creating a seeming limitless supply of clientele.
Our conversation centered on marketing and customer service and how the two combined can help your business stand-out amongst the competition all the time. These two become even more important when people are guarding their money more and doing much more due diligence before making their purchasing decisions.
We discussed ways of getting more return on the time and money we invest in marketing, obviously using Pictage helps us generate additional sales, but also helps to get our name and work in front of potential new clients from those events as well. Traditional vehicles like magazine advertising now take a backseat to search engine optimization and good old-fashioned networking with professional organizations. Amie Otto added some great tips on using social networking like Facebook to help get the word out as well.
Look out for info on our December meeting - our social committee is working on a fun get-together!
Best,
Geoff
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