Tuesday, January 15, 2008

January PUG Meeting

Thanks to everyone who came out last night and contributed to a great evening. I hope you will all be scheduling your events on pictage well in advance to capture pre-registration from clients and generate excitement about each event - even before the photos are online.

As we discussed our goals for 2008, a recurring theme was marketing. Obviously this pre-registration is a great way to market your services to the clients, but in order to obtain consistent referrals, you must be marketing to an even wider audience. A great web site is a start, and two companies can help you do that inexpensively: BluDomain and BigFolio.

Another great tactic is to put your images into the hands of the people who refer you. Try a CD with images, or a great little 7x7 willow book showcasing your work. We'll have more tips as we go through the year and hope that every little bit helps you build your business in '08.

Please join us for our next meeting, Monday February 18 @ 7pm.

Thanks,
Geoff

3 comments:

Sarah Hodzic said...

Thanks again Geoff for hosting.
The meetings are always insightful and offer so much good information whether there is large or small attendance.

I am looking forward to next month, and also a tad nervous to do the studio spotlight... but I knew my time was coming.

See you all next month!
P.S. If you haven't seen the image from out DC Photog Fun Day or DC Open as it's affectionately known, check out this thread http://forums.pictage.com/showthread.php?t=22966 on the forum.
We had a lot of fun. Jess and I are cooking up something new so stay tuned.

LayneMarie Photography said...

Ugh! So mad for missing this meeting. We will most definitely be there in February! Can't wait to see everyone!

Geoff Chesman said...

Please note - February's meeting date has changed to the 18th - special guest speakers being lined up. More details soon.